![]() ![]() Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. Or, better yet, start a free 30-day Hootsuite trial to easily track the performance of all your social channels in one place (so you can replicate what works and get more engagement). If you’re looking for more detailed data or you want to calculate different kinds of engagement (like engagement rate by reach or engagement rate by impressions), download our free spreadsheet calculator that will do the math for you. If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign. Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). YouTube: Likes, comments, shares, downloads, savesĪre you ready to calculate your engagement rate? Use the calculator below to find out your engagement rate by post.LinkedIn: Likes, comments, reposts, shares via private message, custom button clicks.Twitter: Retweets, mentions, comments, use of branded hashtags.Facebook: Reactions, clicks, comments, shares, private messages. ![]() Instagram: Likes, comments, shares, saves, DMs, profile visits, Story sticker taps, clicks on the “Get directions” button, use of branded hashtags.Common engagement rate metricsĭepending on the social channels you use, you may choose to include all or some of these metrics when calculating your social media engagement rate: Calculate it on a post-by-post basis or for an entire campaign - for any social network. Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast.
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